The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers® (Tips®)—with hard-hitting TV commercials that feature real people who have experienced the harms caused by smoking. The campaign ads, which air beginning April 2019, will again highlight the immediate and long-term damage caused by smoking, and encourage smokers to quit.
CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives, and the campaign has been very successful since then. Results of a CDC study published in the journal, Preventing Chronic Disease, show that during 2012-2015, CDC’s Tips campaign was associated with over half a million sustained quits among U.S. adult smokers, and over 9 million quit attempts.
Americans pay a high price in illnesses and deaths due to tobacco use. Unfortunately, even though smoking rates among adults have declined over the years—from 20.9% in 2005 to 14% in 2017—tobacco use still results in far too many deaths, disabilities, and smoking-related illnesses in the United States. For every person who dies because of smoking, at least 30 people live with a serious smoking-related illness.
“Most smokers want to quit. They don’t want to suffer or be a burden on their families,” said Corinne Graffunder, DrPH, MPH, director of CDC’s Office on Smoking and Health. “By showing how real people and their families are affected by smoking-related diseases, the Tips campaign can help motivate people to quit for good.”